Content Strategist

The Role

PE Global are recruiting for a Content Strategist for our pharmaceutical client based in Dublin CC. This is an initial 3-6 month contract role. Hybrid working options.

Job Responsibilities

• Plays a central role in helping the team deliver outstanding creative solutions and pharma marketing initiatives by understanding the strategic needs of customers, developing effective content strategies, and writing engaging copy for multichannel print and digital campaigns. This role requires experience and expertise married to a hands-on, deliverable-driven work ethic.
• Responsible for crafting compelling copy, designing visually appealing assets, and implementing strategies for brand awareness and engagement.
• Develops and executes creative concepts, branding, advertising campaigns, and other visual and written content
• Works across a large number of pharma brands at both the global and local levels with an awareness of, and sensitivity to, Medical, Legal, and Regulatory (MLR) requirements.
• The Content Strategist takes a professional approach to time, budget, and customer constraints and keeps a focus on quality output.
• Develop insight-driven, multichannel content strategies for pharma brands that effectively align to campaign and customer goals
• Understand and incorporate medical insights, market data, brand strategy, and target audience research into content strategies and workshops
• Conduct hands-on content inventories and audits, content mapping, and gap analyses that translate qualitative and quantitative data into actionable insights and content recommendations
• Lead and/or facilitate on-site discovery sessions and strategy/messaging workshops in partnership with internal and external teams to draw out customer content goals and offer informed, strategic solutions
• Write concise, engaging copy that adheres to brand and MLR guidelines for a wide range of channels, formats, and target audiences (including health care providers, sales representatives, and patients)
• In partnership with the editor, copywriters, and wider team, develop frameworks and governance documentation for creating content based on market, audience, and performance insights
• Support the development of “content strategy” as an integral service element
• Work with the editor to develop and report on content and content strategy success metrics
• In all capacities, work effectively and efficiently as part of a team, incorporate stakeholder feedback, and ensure deliverables are accurate, high quality, on time, and within budget.

Educations & Experience

• BA Degree in Marketing, Communications, Journalism or equivalent.
• Proven experience in content strategy, digital content management, and Omni channel content delivery, with a strong understanding of platforms like Adobe Experience Manager (AEM) and Salesforce Marketing Cloud.
• Expertise in knowledge management systems, content taxonomy, and content governance frameworks.
• Strong understanding of content lifecycle management, including creation, curation, distribution, and maintenance.
• Experience in performance measurement, data analytics, and optimisation of content strategies.
• Experience in leading multiple, key projects and initiatives on time, on track, and on budget.
• Experience providing feedback regarding both strategic alignment and creative execution to creative teams.
• Experience defining and delivering new content approaches.

Interested candidates should submit an updated CV.

Please click the link below to apply, or alternatively send an up-to-date CV to aisling.oleary@peglobal.net

***Please note our client cannot assist with any visa sponsorship and candidates must have the correct visa to live and work in Ireland****